World No Tobacco Day 2016: Get ready for plain packaging
New Delhi May 31, 2016: Every year May 31 is observed as World No Tobacco Day (WNTD) to draw attention to the health risks associated with tobacco use and to advocate for policies that can help reduce tobacco related risks. The theme for WNTD 2016 is “Get Ready for Plain Packaging”. Plain packaging of tobacco products restricts or prohibits the use of logos, colours, brand images and promotional information on packaging other than brand and product names displayed in a standard colour and font style.

In December 2012, Australia became the first country to fully implement plain packaging. On 20 May 2016, France and the United Kingdom of Great Britain and Northern Ireland each began implementation of plain packaging. Ireland is also preparing to introduce the measure, while other countries are exploring the option. Plain packaging reduces the attractiveness of tobacco products. It kills the glamour, which is appropriate for a product that kills people. It restricts tobacco advertising and promotion. It limits misleading packaging and labelling. And it increases the effectiveness of health warnings.

Plain packaging is recommended in WHO FCTC guidelines as part of a comprehensive approach to tobacco control that includes large graphic health warnings and comprehensive bans on tobacco advertising, promotion and sponsorship.

Click here to download the WNTD 2016 materials
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